Have you considered the value of connecting with professionals “outside your box”? Nearly four years away from the corporate world and operating my own consulting agency has resulted in a fresh prospective on life and survival in these uncertain economic times. Never before has networking been so important, particularly networking with “different” people. What do I mean by “different”. It is connecting and building relationships with professionals “outside your box”. In other words, people who are not in your immediate environment like co-workers, colleagues and friends. It is reaching beyond our comfort zone and opening the door for extraordinary opportunities. I guess that’s the key, the difference between ordinary and extraordinary.
Recently I attended a seminar discussing landing page optimization; a web site page designed to match the search query of an online consumer. The topic of thinking outside the box” was mentioned and I began to think how that term applies to many facets of life, both personal and professional. When you work within the same environment for a certain length of time your experience in your industry, company and department conspires to straightjacket you with invisible assumptions. It then becomes very hard to throw away all of your biases and beliefs and come up with truly original approaches and ideas.
Hence, whether you are more into Linkedin, Myspace, Facebook or Twitter, we all have similar objectives, just different paths on how to get there. So spread your wings and connect with extraordinary people “outside your box”, outside your comfort zone.
Kevin Conway
Boston eMarketing Solutions
www.emarketingsolutions.org
